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On-line Marketing and Key Steps To Promote you Web Site"
What do I need to be successful on on-line marketing? This is a simple question that any online marketer or online business owner should answer or should know before starting to promote their online business. The answer to the question is "planning". You will need a marketing plan that outlines the keys steps you will need to drive more visitors to your web site. Planning is essential for any type of business. Having a plan will also help you determine which tools will generate traffic to your web site.
For example, if you have a very tight budget, you can start promoting your site by free. Blogging is one of them. You can start your blog for free and right away, but don't forget you will need to maintain it and keep it up to date.
Another free option is by writing articles and submitting them to the free article directories such as squidoo.com. It takes time for you to receive traffic, but it is a really powerful tool to market your web site. You can hire a ghostwriter or pay for a plr membership.
Also, you can look online for web sites that allow you to post an add for free. You will find a lot of these sites.
Some good things you can include on your plan are: for how long will I be doing free promotions? How many people do I want to reach a day to make substantial money? Or if you have a small budget, how am I going to spend this money? How many traffic am I willing to buy?
One on-line marketing technique that works perfectly is pay per click with Google or Yahoo. Just keep in mind that planning is always important.
"Marketing an online business for less"
Marketing an online business can get really expensive. If you are like most people, just starting an online business, you may find your bank account and your credit cards maxed. That is unless you learn how to market you business using free techniques and some cheap ones.
There exist many techniques to market your business but not all methods deliver the same results. Because every business is different you can start promoting your business using the free or cheap methods before you spend all your money in something that is not right for your business.
Here are three tips for marketing an online business for a little or almost no cost. Some will work faster than the others and some will take longer to show results. Your homework consists on finding which is the right technique for your business as well the pro and cons of each technique.
First tip about marketing an online business:
Posting free ads in web sites. Yes you will find a lot of these web sites where you can post your web site ad or link. How does it work? You have 40 characters with two lines and you must use keywords to set it up and make it work. When you apply this technique always make sure to be in the right category. For example, if you are promoting your sports web site don't post in the cooking category make sure to post on the sport category. Always use alexa.com to check what amount of traffic that site is receiving.
Pros: good quality visitors.
Con: you won't receive a lot of traffic.
Marketing tip number two:
Forums are online communities that hold discussions about a specific topic. You will find a discussion about any topic you can think of. Where can you find a forum? Just go to google or yahoo and type your keyword plus the word forums and you will find plenty of them on the results page. They are usually for free. Another good source that you can use is yahoo answers. Let me mention that you have to use your signature on every question your answer and on your signature you can include a link to your site.
Pro: high quality of traffic and you build credibility.
Con: always check their guidelines because if you don't follow the rules you can be market as a spam. Keep in mind that it takes a lot of time to be answering your questions.
Marketing An Online Business Tip Number Three:
With a short list of emails you can make a good amount of money. After you have built up your opt-in list you can send them a monthly newsletter with a specific offer plus something for free. You might offer a free report or an e-book. It always takes up to seven contact for a prospect to buy.
PRO: Permits you to contact interested prospects again. Helps you build relationships with future prospects.
CON: you need a lot of effort in order to provide quality information on a given date. It doesn't attract new visitors.
Each marketing strategy listed above is proven to work. It will depend on what your business is about, the time and effort you can spend marketing, and the unique content you can provide to your audience. Whether you use one of these methods at a time or all three you will be creating a solid marketing foundation for your business.
How To Generate Web Site Traffic For Free"
How to generate web site traffic should be very important for you. Whether you just launched your web site or your web site has been online for a while, generating traffic is essential. The same thing happens for a regular business. Traffic will generate you money. A home business or a web site is nothing different from an offline business, the only difference is location.
Traffic, visitors, or people are the lifeblood of any time of business. The more you receive visits, the more chance you have to convert them into clients. Offline is all about location and online is all about information. Yeah your first goal when you have a web site should be to emphasize in making unique content. Search engines love fresh and unique content.
What are you going to do when you have this content ready? Okay here is a tip, you can summit those articles to squidoo.com, wordpress.com, or other article submission directories. But always remember to point your articles to your website. This is a really killing idea but please try not to copy your articles.
How to check if your content is unique? It is very important to check your text to make sure you're not copying anyone else. Here is where you can check it:copyscape.com
Why some people do not have success with this technique? Because imagine how many people write content around a specific keyword. And most of the time these people are trying to copy each others text and when spiders go out and check the text they find that your text has been copied, you loose credibility and your site is not listed on the top search results.
So what is viral marketing?
Viral marketing plays a really important role in your business and creativity is the key to make it succeed. When you have a business online, the more you utilize your creativity, the more money you will make. This marketing strategy will help you find new ways to lead the race to your competition. But, how can you do it if you have no money? Just with creativity and utilizing every marketing method you know.
Maybe you are an excellent web designer or you have a unique product. All these do not matter if people do not know you. Nobody is going to buy from you and in the long term your business could be dead.
It is a marketing technique that uses pre-existing social networks to produce increases on web trafficand sales. It also helps to give the awareness of a product or information if you sell information to the public. A good example could be an e-book or report about your market, and the information that you are giving away could be spread as a virus in a good way.
With a little bit of creativity you could be driving a good amount of traffic to your web site. You should include your affiliate links so you can earn an extra money.
If you think that is not worth the time you will spend on this type of marketing think again. Companies like Microsoft and Hotmail did it and look at them how big they became.
How You Can Maximize You Profits By Optimizing You Web Site!"
When you build a web site you have to include your main keyword phrases on every page. This is what is called web site optimization. A keyword phrase is a phrase that people use to find your site viasearch engine or web directory. If you don't use keywords on your web site there is no way people will find your site.
Here is where to use your main keywords:
Title meta tag: this is very important for search engines, specially for google. Let's say you sell soy candles and if some one types in "soy candles" in the search engines, your page will come up like this:
Soy Candle For Less (title meta tag)
Description meta tag: the description meta tag is not as important as it used to be before, but you still have to include it since a lot of search engine put a lot of importance to it.
- Here is an example of your page with a description meta tag:
- Soy Candle For Less (title meta tag)
- Shop our variety of soy candles today and get free shipping (description meta tag)
Page Header: this is the first thing that is visible in your web site. It looks like a picture. You also have to include your main keywords here.
Headlines: headlines are the first thing visitors read when they come to your site. A good headline would be:
"Are You Using Soy Candles? If You Are Not You Could Be In Danger By Using Those Paraffin Wax Candles! Here Is Why!"
Body copy: a good idea is to include your keyword phrases at least a .85% on your body copy or text. If you use more than that you're site can be consider are keyword spam and search engines will feel like your want to manipulate them. Make sure to include your keyword in the first 90 visible characters.
Text link: for search engines it is very important to see that you have internal links or text links linking withing your site. A good idea is to include your main keyword in a text link. Note: pages that contain internal links are indexed faster by google. Here is an example:
- You can use soy candles to decorate your house
If you optimize your web site before submitting it to the search engines and directories, you will receive a lot of free quality traffic.
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